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CRM Benefits Include Boost of Confidence

CRM or Customer Relationship Management is about systems designed to better manage your contacts. It is usual to quote CRM benefits of efficiency and accuracy of record keeping and better reporting, so it is good to hear of a very different benefit, namely boosting of confidence.This particular study comes from David Jefferson, an expert on CRM solutions and implementation. He has a wealth of experience over many years of implementing CRM systems within businesses and organisations of all sizes.This case study involves a business selling primarily technical and engineering project solutions. Within 3 months of the completion of their implementation project the business closed a deal that they had not felt confident about getting. They were up against an equally well resourced oppone...